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Common Sense Marketing -- the What Why and How of Marketing Success in the Unique Australian Markets

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Title:Common Sense Marketing -- the What Why and How of Marketing Success in the Unique Australian Markets
Price:AUD$13.20 (about USD$9.10)
ISBN:0867982403
Book ID:SB00-0233903
Quantity:1
Publisher:Rydge Publications, Sydney, 1985
Edition:First Edition
Binding:Hardcover
Condition:Very Good Condition
Dust Jacket:Very Good
Rydge Publications, 1985, Hardcover, Book Condition: Very Good Condition, Dust Jacket Condition: Very Good, First Edition

(16), 274 pages, in original blue papered boards, with illustrated dustjacket. There is a small foxing mark on the right-hand side of the front edge of the text block otherwise apart from the previous owner's name on the front free end page, the book has no damage. The author cites membership of the Collingwood football club as if it were a positive thing. Nonetheless he seems to know what he's talking about, with each chapter of his book showing the advantages of adopting a nonacademic, practical, commonsense, people and profit oriented approach to marketing. The author has no time to type flying ideas and suggestions that have not been proved in practice. Size: 4to 9�" - 12" tall. Please refer to accompanying picture (s). Quantity Available: 1. Category: Business, Finance & Marketing; ISBN: 0867982403. ISBN/EAN: 9780867982404. Inventory No: 0233903.
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