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Title:Common Sense Marketing -- the What Why and How of Marketing Success in the Unique Australian Markets
Price:AUD$13.20 (about USD$9.10)
Book ID:SB00-0233903
Publisher:Rydge Publications, Sydney, 1985
Condition:Very Good
Dust Jacket:Very Good
Rydge Publications, 1985, Hardcover, Book Condition: Very Good, Dust Jacket Condition: Very Good, First

(16), 274 pages, in original blue papered boards, with illustrated dustjacket. There is a small foxing mark on the right-hand side of the front edge of the text block otherwise apart from the previous owner's name on the front free end page, the book has no damage. The author cites membership of the Collingwood football club as if it were a positive thing. Nonetheless he seems to know what he's talking about, with each chapter of his book showing the advantages of adopting a nonacademic, practical, commonsense, people and profit oriented approach to marketing. The author has no time to type flying ideas and suggestions that have not been proved in practice. Size: 4to 9¾" - 12" tall. Please refer to accompanying picture (s). Quantity Available: 1. Category: Business, Finance & Marketing; ISBN: 0867982403. ISBN/EAN: 9780867982404. Inventory No: 0233903.
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