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Title:Critique of Commodity Aesthetics Appearance, Sexuality, and Advertising in Capitalist Society
Price:AUD$80.00 (about USD$54.60)
ISBN:0745600913
Book ID:SB00-0215825
Quantity:1
Publisher:Polity Press, Cambridge UK, 1986
Edition:First Edition
Binding:Hardcover
Condition:Good
Dust Jacket:Very Good
Polity Press, 1986, Hardcover, Book Condition: Good, Dust Jacket Condition: Very Good, First Edition

375 g; VIII, 188 pages, last three pages blank, includes appendices, index. Photographic illustrated dust jacket. The top edge of the text block has a 3 mm x 5 mm oval stain approximately 1 inch from the spine central to the text block. The stain has no depth. Otherwise the book would be described as being in very good condition. This seminal work draws on Marx's analysis of the basic mechanisms of capitalist production and exchange. The author demonstrates the economic importance of advertising and explores the ways in which human sensuality is moulded and exploited by the advertising system. Abstract arguments are illustrated with examples of familiar to all of us: the use of brand names to achieve "aesthetic monopoly," the cultivation of style to increase turnover, and the many ways in which sexuality is modelled by the promoters of the cosmetic industry. Size: 8vo - over 7�" - 9�" tall. Please refer to accompanying picture (s). Quantity Available: 1. Category: Sociology & Culture; philosophy; Politics; ISBN: 0745600913. ISBN/EAN: 9780745600918. Inventory No: 0215825.
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