Portfolio / Penguin, 2011, Hardcover, Book Condition: Very Good, Dust Jacket Condition: Very Good, First, Illustrated By: Photographic

preface by author, acknowledgements and index. Between pages 114 and 115 there are 16 pages of black-and-white photographs, colour photographs and black and white and colour illustrations. Black coloured boards with silver coloured titles to the back strip. Illustrated dustwrapper with red and silver coloured titles to the front panel and back strip. Colour photograph of author to the rear fold over panel. The author was recruited out of retirement by General Motors in America to save a failing business. In the past GM had produced such creative and iconic brands like Cadillac, Buick and Pontiac, and had been at the top of its game with an emphasis on quality and craftsmanship. Then, the "bean counters", held sway and ".. American industry, lost their single-minded focus on product excellence and and their competitive advantage. Decline soon followed." -- from the front fold over panel blurb. This is the author's recounting of how he dragged a floundering business back into profitability by a returning to an emphasis of creativity and design that would satisfy its customers. For, as the author says, rear panel blurb, "... It applies to any business. Shoemaker should be run by shoe guys, and software firms by software guys, and supermarkets by supermarket guys. With the advice and support of their bean counters, absolutely, but with the final word going to those who live and breathe the customer experience." Minor rubbing of the book corners and back strip edges. A hint of rubbing to the dustwrapper edges and panels. Size: 8vo - over 7¾" - 9¾" tall. [8], IX - XII, [2], 241, [1] pages,. Please refer to accompanying picture (s). Illustrator: Photographic. Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Business, Finance & Marketing; United States; Automobiles & Vehicles. ISBN: 1591844002. ISBN/EAN: 9781591844006. Inventory No: 0120896.