McGraw Hill, 1963, Softcover (Stiff Card), Book Condition: Good, Dust Jacket Condition: No, Unstated
From the back cover: "Professors Britt and Boyd choose 70 outstanding selections to illustrate that marketing is not just a collection of discrete activities, but rather is a unifying agent for all activities of the business firm. Accordingly, there is intensive coverage of such important topics as market segmentation, marketing strategies, and marketing organisation. All materials were selected because of their special contribution to the concepts of marketing management and administrative action." Size: Quarto. Text body is clean, and free from previous owner annotation, underlining and highlighting. Binding is tight, covers and spine fully intact. All edges clean, neat and free of foxing. Multiple copies available this title. Quantity Available: 4. Shipped Weight: Under 1 kilogram. Category: Business, Finance & Marketing; All our pictures shown here are of the actual item, not stock photos. Inventory No: 8313: Multi
From the back cover: "Professors Britt and Boyd choose 70 outstanding selections to illustrate that marketing is not just a collection of discrete activities, but rather is a unifying agent for all activities of the business firm. Accordingly, there is intensive coverage of such important topics as market segmentation, marketing strategies, and marketing organisation. All materials were selected because of their special contribution to the concepts of marketing management and administrative action." Size: Quarto. Text body is clean, and free from previous owner annotation, underlining and highlighting. Binding is tight, covers and spine fully intact. All edges clean, neat and free of foxing. Multiple copies available this title. Quantity Available: 4. Shipped Weight: Under 1 kilogram. Category: Business, Finance & Marketing; All our pictures shown here are of the actual item, not stock photos. Inventory No: 8313: Multi