Routledge, 1998, Softcover (Stiff Card), Book Condition: Very Good, Dust Jacket Condition: No, First

Original, provocative, and stimulating, this book is a powerful challenge to the orthodoxies of marketing. Its international contributors argue for a neo-romantic approach to marketing scholarship, which will invigorate, infuriate and illuminate the discipline. First softcover edition. Size: Octavo (standard book size). Text body is clean, and free from previous owner annotation, underlining and highlighting. Binding is tight, covers and spine fully intact. No foxing in this copy. Edges very slightly spotted or marked. Quantity Available: 1. Shipped Weight: Under 1 kilogram. Category: Business, Finance & Marketing; ISBN: 0415184185. ISBN/EAN: 9780415184182. All our pictures shown here are of the actual item, not stock photos. Inventory No: 18470: Storage