Title:Advertising and Promotion: An Integrated Marketing Communications Perspective, 5th
Author:Belch, George E.;Belch, Michael A.
Publisher:McGraw-Hill Irwin, Boston, MA, 2001
McGraw-Hill Irwin, 2001, Hardcover, Book Condition: Very Good, 5th
The text appears clean, the cover has a small scratch on the back cover, otherwise in nice condition. Quantity Available: 1. ISBN: 0072314451. ISBN/EAN: 9780072314458. Pictures of this item not already displayed here available upon request. Inventory No: 1560790434.