Papermac, 1986, Softcover, Book Condition: Good, Reprint
acknowledgements, Introduction: The "Hidden Persuaders" Get down to Business, selected bibliography and index. Plain text dustwrapper with multicoloured titles to the front panel and yellow and white coloured titles to the back strip. "William Meyers, an advertising veteran, exposes the advertising executive of the 1980s as a calculating technician and psycho salesman who identifies and isolates each segment of society and sells it a life-transforming Wonder Package. Everyone is placed in one of five categories. Each category has its insecurities that can be coldly evaluated. For every need there is a product." -- from rear panel. Creasing to the book corners with rubbing of the book edges and panels. There is a small chip to the top left hand corner of the back strip. Browning of the text block edges and lighter browning of the pages. Size: Trade Paperback. 242 pages,. Please refer to accompanying picture (s). Quantity Available: 1. Category: Business, Finance & Marketing; Advertising; Sociology & Culture. ISBN: 0333408764. ISBN/EAN: 9780333408766. Inventory No: 0120654.