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Title:Understanding Brands; By 10 People Who Do
Price:AUD$12.60 (about USD$9.70)
ISBN:074942110X
Item ID:SB00-0117791
Quantity:1
Publisher:Kogan Page, London, 1998
Edition:Reprint
Illustrator:Photographic and Illustrations
Binding:Softcover
Condition:Very Good
Kogan Page, 1998, Softcover, Book Condition: Very Good, Reprint, Illustrated By: Photographic and Illustrations

preface by Alan Cooper, Simons Palmer Clemmow Johnson Chairman, Account Planning Group, acknowledgements, introduction by editor and index. The text is illustrated with black and white photography, flowcharts and reproductions of advertisements. Colour photographic card cover with black coloured titles to the front panel and backstrip. 10 experts, in their field, explain the power of branding, what is a brand? What makes good good branding and its downside. Size: Trade Paperback. [12], 11-222 pages,. Text body is clean, and free from previous owner annotation, underlining and highlighting. Binding is tight, covers and spine fully intact. All edges clean, neat and free of foxing. Book is in very good condition with minimal signs of age and wear.. Please refer to accompanying picture (s). Illustrator: Photographic and Illustrations. Quantity Available: 1. Category: Business, Finance & Marketing; advertising; ISBN: 074942110X. ISBN/EAN: 9780749421106. Inventory No: 0117791.
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