West, 1967, Hardcover (Original Cloth), Book Condition: Very Good, Dust Jacket Condition: Very Good, First
This book was written with two functions in mind: first, to present a managerial approach to the subject of marketing, and second, to show how and why a marketing orientation is necessary for corporate survival. Size: Octavo (standard book size). Text body is clean, and free from previous owner annotation, underlining and highlighting. Binding is tight, covers and spine fully intact. Dust Jacket is fully intact, no tears or chips, but carries signs of wear to top and bottom edges, corners etc. Dust Jacket un-clipped. All edges clean, neat and free of foxing. Multiple copies available this title. Quantity Available: 8. Shipped Weight: Under 1 kilogram. Category: Business, Finance & Marketing; All our pictures shown here are of the actual item, not stock photos. Inventory No: 8357.
This book was written with two functions in mind: first, to present a managerial approach to the subject of marketing, and second, to show how and why a marketing orientation is necessary for corporate survival. Size: Octavo (standard book size). Text body is clean, and free from previous owner annotation, underlining and highlighting. Binding is tight, covers and spine fully intact. Dust Jacket is fully intact, no tears or chips, but carries signs of wear to top and bottom edges, corners etc. Dust Jacket un-clipped. All edges clean, neat and free of foxing. Multiple copies available this title. Quantity Available: 8. Shipped Weight: Under 1 kilogram. Category: Business, Finance & Marketing; All our pictures shown here are of the actual item, not stock photos. Inventory No: 8357.