Title:Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders
Author:Morgan, Adam
Price:AUD$27.00 (about USD$17.50)
Category:Business, Finance & Marketing
ISBN:9780471242093
Item ID:PW-20301
Quantity:1
Publisher:Wiley, 1999
Edition:First
Binding:Hardcover (Original Cloth)
Condition:Very Good
Dust Jacket:Very Good
Size: Octavo (standard book size). Text body is clean, and free from previous owner annotation, underlining and highlighting. Binding is tight, covers and spine fully intact. No foxing in this copy. Dust Jacket is in very good condition, without tears or chips or other damage. Dust Jacket un-clipped. Previous owner's inscription in ink, neat. All edges clean, neat and free of foxing. Quantity Available: 1. Shipped Weight: Under 1 kilogram. Category: Business, Finance & Marketing; ISBN: 0471242098. ISBN/EAN: 9780471242093. All our pictures shown here are of the actual item, not stock photos. Inventory No: 20301.