Texere, 2000, Hardcover, Book Condition: Near Fine, Dust Jacket Condition: Near Fine, First

First Impression. Size: 8vo Octavo (standard book size). 312 pages. Text body is clean, and free from previous owner annotation, underlining and highlighting. Binding is tight, covers and spine fully intact. No foxing in this copy. Dust Jacket is not price clipped and in excellent condition. All edges clean, neat and free of foxing. This book is available and ready to be shipped from our local warehouse within two working days.. This book is the ?official story? of how Absolut Vodka came to be. Carl Hamilton found that publishing this book in Swedish would cost him his job at a prestigious economics institute. When he published an expanded version of a research project based on a research project commissioned by the liquor company, Vin and Spirit, he lost his job at the Stockholm School of Economics. His book credits Absolut's huge popularity to the ?little guys? rather than to the suits at large ad agencies. This book is the Liar's Poker of marketing, revealing the sordid stories behind the official one. Quantity Available: 1. Shipped Weight: Under 1 kilogram. Category: Business, Finance & Marketing; Sweden; History. ISBN: 1587990024. ISBN/EAN: 9781587990021. Pictures of this item not already displayed here available upon request. Inventory No: 6047.