Houghton Mifflen, 1994, Softcover, Book Condition: Very Good, First

Sixth impression. Size: Quarto 4to. 379 pages. Text body is clean, and free from previous owner annotation, underlining and highlighting. Binding is tight, covers and spine fully intact. No foxing in this copy. All edges clean, neat and free of foxing. The cover has bumps and marks indicating prior use but is in very good condition overall. This BOOK IS IN STOCK and READY TO MAIL NOW. Your book when ordered will be securely packed and promptly dispatched by Great Southern Books. This book will guide marketers into the world of positioning and selling products and services. The authors lead the reader step by step through the process of developing a marketing campaign. They offer detailed descriptions of more than a hundred marketing tools from contests to affinity programs, from direct mail to billboard advertising. Anecdotes, graphics, and rules of thumb are also included. Quantity Available: 1. Shipped Weight: Under 1 kilogram. Category: Business, Finance & Marketing; ISBN: 0395700132. ISBN/EAN: 9780395700136. Pictures of this item not already displayed here available upon request. Inventory No: 4333.