FT Press, 2011, Hardcover, Book Condition: As New, Dust Jacket Condition: As New, 1st

3rd Printing. 304 pages. This book is in AS NEW condition. It has no tears to the pages and no pages are missing from the book. The spine of the book is still in great condition. The front cover has some bumps and marks. Items are shipped same day or next business day and are shipped directly from our Australian address. SYNOPSIS: This is an authoritative, up-to-the-minute resource, written by real experts who have made social media marketing work for many of the world's largest companies. This in-the-trenches guide brings together both practical strategies and proven execution techniques for driving maximum value from social media marketing. Drawing on their extensive experience, Jamie Turner and Reshma Shah also show how to avoid crucial pitfalls that other companies have encountered, so you make the most of limited resources, and strengthen your brand instead of placing it at risk. Turner and Shah present comprehensive and realistic coverage of these and many other key topics: What social media is not, why your first campaign failed, and what to do differently next time How to think about social media, plan effectively, and set yourself up for success How to make the most of YouTube, LinkedIn, Facebook, and Twitter and go beyond them How to measure brand sentiment, target market engagement, and return on investment How to identify key strategies, major objectives, and competitive issues, and integrate social media into broader marketing campaigns Quantity Available: 1. Category: Advertising & Promotion, Internet Marketing, Online Trading, General; ISBN: 0132100568. ISBN/EAN: 9780132100564. Pictures of this item not already displayed here available upon request. Inventory No: 0001173.