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Title:Cruise O Matic: Automobile Advertising of the 1950s
Price:AUD$22.95 (about USD$17.80)
Item ID:P002-0000825
Publisher:Chronicle Books Llc, Boston, Massachusetts, U.S.A, 2000
Binding:Soft cover
Condition:As New
Chronicle Books Llc, 2000, Soft cover, Book Condition: As New, 1st

1st Printing. 108 pages. This book is in AS NEW or better condition. It has no tears to the pages and no pages are missing from the book. The spine of the book is still in great condition and the front cover is largely unmarked. It has signs of previous use but overall is in really nice, tight condition. Items are shipped same day or next business day and are shipped directly from our Australian address. SYNOPSIS: This is the coolest book. Not many of these in Australia. Fantastic book and great value for money if you are an enthusiast. See the pictures. The 1950s were the golden age of the American automobile, and the cars were faster, bigger, and more boldly styled than ever before. Sunday driving--Cleaver-style--in the regal family Ford, Edsel or Plymouth topped the list of national pastimes; and teenagers, behind the wheels of their daddies' thundering T-birds, had fun, fun, fun across America's highways. The economic prosperity of the country made for an "ultramatic" boom in car manufacturing, and the advertising industry followed suit. This reprint of a Chronicle Books classic collects the "masterpieces" of automobile advertising, culled from the pages of such popular periodicals as Life, The Saturday Evening Post, Collier's, Look, and Holiday. Their colorful illustrations and catchy copy give these ads a "power-packed beauty" all their own, offering a fun look at 50s culture and values. So take a cruise down memory lane with this fond look back on a time when tail fins and chrome were the standard, and the American car was the true King of the Road. Quantity Available: 1. Category: 20th Century, Advertising & Promotion, Antique & Classic, History, Pictorial; ISBN: 0811827771. ISBN/EAN: 9780811827775. Pictures of this item not already displayed here available upon request. Inventory No: 0000825.
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