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Title:Kotler on Marketing
Price:AUD$12.50 (about USD$8.40)
Item ID:LB00-252718
Publisher:The Free Press, New York, 1999
Condition:Very Good
Dust Jacket:Very Good
The Free Press, 1999, Hardcover, Book Condition: Very Good, Dust Jacket Condition: Very Good, First

For several years, Robert Wallace, the distinguished senior editor of "The Free Press," urged me to write a marketing book for managers, one that would show the latest marketing thinking and not run 700 pages! He did not want me simply to condense my graduate student textbook, "Marketing Management, " but to write a completely new book. Bob had heard that I have been presenting one- and two-day marketing seminars around the world for twenty years and had even seen a copy of my seminar notebook. He said that the material in the notebook itself could constitute a new book. 255 pages. Quantity Available: 1. Shipped Weight: 1-2 kilos. Category: Business,Finance,Economics::Marketing; United States; Business, Finance & Marketing; ISBN: 0684850338. ISBN/EAN: 9780684850337. Inventory No: 252718.
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