Skip to main content

Scenarios - The Art of Strategic Conversation

Search for more books
Title:Scenarios - The Art of Strategic Conversation
Price:AUD$17.00 (about USD$11.60)
ISBN:0471966398
Book ID:LB00-226351
Quantity:1
Publisher:John Wiley & Sons, Great Britain, 2004
Binding:Hardcover
Condition:Very Good Condition
Dust Jacket:Very Good
John Wiley & Sons, 2004, Hardcover, Book Condition: Very Good Condition, Dust Jacket Condition: Very Good

Scenario planning allows companies to move away from linear thinking and better understand external change. Eight years (and 30,000 copies) after publication Scenarios is still acknowledged as the definitive work in the field. Now, Kees van der Heijden brings his bestseller up to date, following up on his original case studies and adding significant new material. The Second Edition changes focus slightly by providing more in--depth analysis and application of the concept of the a strategic conversationa . While maintaining the underlying rigour of the first edition, van der Heijden revisits the text to make it far more practical and accessible, and in doing so gives you the tools you need to set out and negotiate a successful future course for your organization in the face of significant uncertainty. 305 pages. Black and white illustrations. Quantity Available: 1. Shipped Weight: 1-2 kilos. Category: Business,Finance,Economics::Marketing; Business, Finance & Marketing; ISBN: 0471966398. ISBN/EAN: 9780471966395. Inventory No: 226351.
To see the Shipping cost please change the following as required:

Shipping Destination State/Province okay

Display prices in

Alert
Confirm