"Ralph Glasser's thesis is that the reins of leadership in society have now passed into the hands of the marketing function in business; the marketing men are, the New High Priesthood. They map out our lives, the way we think, the targets we think are worth achieving, the values we regard as important..." Price sticker on 1st page. Size: 180mm - 250mm. 250 pages. DJ has a few chips and tears to extremities as well as some shelf-wear. Dust Jacket price-clipped. Quantity Available: 1. Shipped Weight: 1-2 kilos. Category: Business, Finance & Marketing; Pictures of this item not already displayed here available upon request. Inventory No: 010721.